Thank you TechCrunch for posting this article. I find it amazing the extent companies will go to try and out smart Apple. DVD Jon, the creator of DoubleTwist has taken out some advertising space right under the Apple sign at the San Francisco store.

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I personally think he has some iTunes envy and needs to get a life. The amount of money he spent on this advertising must have been a lot. I hope people actually buy his product. Sometimes I wonder why people try to reinvent the wheel. ITunes is already a bad ass product.

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I love how he used the same font that Apple advertisements usually have. Clever Jon, real clever! NOT!