SMIRNOFF Celebrates Inventing the Moscow Mule 75 Years Later

2016 marks the 75th anniversary of the Moscow Mule, and SMIRNOFF, its inventor, is looking to celebrate – Sadly, I wasn’t invited.

At this year’s 14th Annual Tales of the Cocktail, SMIRNOFF put together a series of dinners highlighting the Moscow Mule. Guests were taken back in time to experience the origin of the Moscow Mule in a pop-up restaurant designed to look like the meeting place of the creators.

Smirnoff Vodka Celebrates Co-Creating the Iconic Moscow Mule 75 Years Ago with Immersive Dinner Series at Tales of the Cocktail

Smirnoff Vodka Celebrates Co-Creating the Iconic Moscow Mule 75 Years Ago with Immersive Dinner Series at Tales of the Cocktail

“Any mixologist or bartender can make a Moscow Mule,” said Daniel Meyers, President of C-B Beverage Corp., owners of Cock’n Bull® Ginger Beer. “But it’s not an original Moscow Mule unless it’s made with the zesty combination of SMIRNOFF™ vodka and Cock’n Bull® Ginger Beer.”

The First Vodka Cocktail

Back in 1941, when darker spirits were all the rage and vodka was under appreciated, John Martin of Heublein (now The Smirnoff Co.) met a Los Angeles restauranteur and co-created America’s first vodka cocktail. Similar to how today’s Moscow Mules are served, they used copper mugs. The drink consisted of SMIRNOFF No. 21 Vodka, Cock’n Bull Ginger Beer, and a squeeze of lime.

It’s safe to say the Moscow Mule was what jumpstarted the love of vodka and the popular mixed drinks that followed, like The Bloody Mary, The Gimlet, The Screwdriver, and more.

Original Moscow Mule Recipe

How to Make a Moscow Mule

Ingredients:

  • 1.5 oz. SMIRNOFF No. 21 Vodka
  • 4 oz. Cock’n Bull Ginger Beer
  • Fresh Lime

Directions:

In a copper mug with ice, add SMIRNOFF No. 21 Vodka and garnish with a lime wedge.

Joe Miragliotta is a caffeine addict, social media freak and a tech junkie. When first creating JoesDaily.com the concept was small; Post diary-like content to share with the world of all things he was into. Now it's grown to be much more than that. You'll find travel, food & drink, design, tech, entertainment and more!

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