I’m asked quite often what a web directory is exactly. My first response is usually, “Your new best friend”. Think of it as a referral or simply your friends spreading your services via word of mouth. A Web Directory specializes in linking to other web sites and categorizing those links. Don’t confuse it be a search engine. Although, you can compare the two and how they benefit your website. Having keywords and categorization will make it easier for a user to find your website via the directory. Imagine you where hosting a cooking blog that specialized in Italian food. Well the directory may be under the business web directory section. From that directory you’re able to research further and maybe narrow down what you’re looking for. For example…
(BUSINESS DIRECTORY > BLOG > COOKING > ITALIAN)
What I laid out above was a simple hierarchy of how someone may find your italian style cooking blog. Also Google or other great search engines like Yahoo will pick up off of the keywords. Now depending on how hot your website is currently will determine search engine placement. That is a tad bit of a different story.
The trick is to join many different web directories and do your research. What words are being searched most? What is the demand in your field? The key to success and becoming noticed on the web is 3 things. Well at least in my mind it’s 3.
- First is your content. If you can create unique content or even if you have something interesting to say its pretty obvious people will come back because of it. Think about the weekly paper. You think people subscribe and pay for something they could care less about?
- Second sort of revolves around the first but it’s something I usually teach as its own entity. I’m solely talking about your updating patterns. If your website isn’t updated frequently then why would anyone want to bother coming back? I sure as hell wouldn’t. I’ve actually taken websites I once admired off of my bookmarks simply because it wasn’t updated frequently enough. Content and consistency is key!
- Last but not least revolves back around to the beginning of this post. Web Directories! This isn’t the last because it’s the least important. I actually think this is probably one of the most important things you could do. It falls along the categories of SEO (search engine optimization). Anything you can do to be found, seen, or linked is vital.