Last week I had the pleasure of attending the Bing & Her Campus social at Hemingway’s Lounge. It was an event premiering the #newBing – Microsoft’s search engine revamp. The night was filled with delicious food, cool prizes and even an open bar.
The evening started off great as I arrived at Hemingway’s Lounge valet and found out it was covered by the event. This is always a plus when attending soirees in Hollywood. Parking is never cheap.
My good friend Lander was already waiting for me outside, I’m sure eager to get in and chat over cocktails. The space they chose to host the event was simply beautiful. We were two of the first to enter into what looked like Hemingway’s library. A location that I must-have driven past multiple occasions without even knowing it existed.
We both b-lined to the bar to scope out what sort of speciality drinks they were concocting. According to the sign, “Ernest insists you try the Bingtini”, so naturally we did. It was a tad too sweet for our taste, since we both usually drink Black Label with a splash of Ginger Ale, however I can’t complain about any beverage I can suck down like it’s juice and actually get a little buzz from it.
After we munched on a few sliders, we checked out what the New Bing had to offer. I have to say I was absolutely blown away. Google is great because you just jump on and go, but Bing takes your search to a whole new level. Being the social media nut that I am, I’m always looking for ways to better my network and learn from it. Using Bing’s search I’m able to see what my friends are talking about on Facebook. The example the woman showed was how she could type something as basic as “cheese”, and return results on the right side social bar with recent posts her friends made about “cheese”. Because you’re logged into Facebook already you can easily comment and like your friends post. Thus making your search social.
I can honestly commend Microsoft on this new feature since Google is so set on plowing Google+ down everyones throats. And this is coming from an actual Google+ user. I think social media needs to be integrated into more practical things like search rather than just focusing on smartphones and other devices. Bing has knocked it out of the park with this, and I’m sure that is just the beginning. I would urge you to check it out for yourself and also try their awesome travel search while you’re at it.
The night wasn’t over just yet, I should mention they were giving away some pretty awesome prizes: Windows phone, Xbox Kinect package and the new Lenovo u300s laptop. To enter to win they had ongoing contests where party goers would have to tweet an answer to a question they put on the screen. Each answer had to include the hashtag #newBing. After announcing the first two winners hours apart, they saved the laptop winner for last call.
The girls from Her Campus took the stage at the DJ booth and called out, “JoesDaily is our winner”. I was thrown back for a moment not really establishing the fact that I just won the best prize at the party. Truly shows you the power of social media. I won a free Windows phone last year at SXSW because of a check-in I made.
Back to the Lenovo – It’s truly a bad ass addition to my tech arsenal. It has an i7 chip, 4GB of ram, similar weight to a MacBook Air and even has HD out. Of course there are many more notable features of the computer, but that was to name a few.
I want to personally thank Bing, Her Campus and DoSomething.org for making it a memorable night. The prizes were awesome, the people were cool and the drinks were free – what more could you ask for? If you want to try to win one of these stellar Lenovo’s you should check out Do Something.org’s The Hunt: 11 Days of Doing, a partnership between Lenovo, Bing and Do Something. I couldn’t be happier with mine and I hope you will win one too.