Guests of the official closing party for Social Media Week Los Angeles were graced with Shellback Rum’s launch last Friday night. They enjoyed a simulated boat race by the Shellback-sponsored ORACLE Team and had the opportunity to share their experiences in a video confession booth after. Some of the rum tasters even received co-branded “Shellbacker” boat shoes for trying the simulation.
The mixologists created custom Shellback Rum cocktails: Tiki Screwdriver and Stormy Seas.
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