Iconic California-based brands, Fender and Hurley have collaborated on a limited edition men’s capsule collection: Hurley x Fender. The collection was inspired by the tweed print found on Fender’s amplifiers from the mid fifties, as well as the music & surf culture from both brands SoCal roots.
The Hurley x Fender collection features Hurley’s signature board shorts, sweatshirts, tees, beanies and hats. A piece to note is the SRFGTR tee, which pays tribute to artist Bob Perine’s “You Won’t Part With Yours Either” campaign. This of course created something viral before viral was even a word. Southern California youth performed insane surf stunts while holding their Fender guitars and amplifiers while riding waves.
“The Hurley X Fender collaboration represents two innovative brands with deep roots in Southern California culture,” said Craig Stecyk, Creative Art Director. “It was exciting to work alongside the Fender team and create product representative of both brands’ heritage and passion.”
Hurley x Fender’s collaboration is aiming to bring back the SoCal surf and rock n’ roll nostalgia to today’s youth this holiday season. See the pieces from the men’s capsule collection below:
For more information on the Hurley x Fender collection please visit www.hurley.com.