Fender and Hurley Launch Limited Edition Men’s Capsule Collection

Iconic California-based brands, Fender and Hurley have collaborated on a limited edition men’s capsule collection: Hurley x Fender. The collection was inspired by the tweed print found on Fender’s amplifiers from the mid fifties, as well as the music & surf culture from both brands SoCal roots.

The Hurley x Fender collection features Hurley’s signature board shorts, sweatshirts, tees, beanies and hats. A piece to note is the SRFGTR tee, which pays tribute to artist Bob Perine’s “You Won’t Part With Yours Either” campaign. This of course created something viral before viral was even a word. Southern California youth performed insane surf stunts while holding their Fender guitars and amplifiers while riding waves.

“The Hurley X Fender collaboration represents two innovative brands with deep roots in Southern California culture,” said Craig Stecyk, Creative Art Director. “It was exciting to work alongside the Fender team and create product representative of both brands’ heritage and passion.”

Hurley x Fender’s collaboration is aiming to bring back the SoCal surf and rock n’ roll nostalgia to today’s youth this holiday season. See the pieces from the men’s capsule collection below:

Hurley x Fender Hat

Fender x Hurley Black Tee

Fender x Hurley White Tee

fender-sweep

Fender x Hurley Plaid Shirt

Fender x Hurley White T-Shirt

Fender Guitar Shirt

For more information on the Hurley x Fender collection please visit  www.hurley.com.

Joe Miragliotta is a caffeine addict, social media freak and a tech junkie. When first creating JoesDaily.com the concept was small; Post diary-like content to share with the world of all things he was into. Now it's grown to be much more than that. You'll find travel, food & drink, design, tech, entertainment and more!

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