Leica M Camera Designed by Jony Ive

If you were to commission a kick-ass camera for a good cause, who would you call? Apple’s Senior Vice President of Design, that’s who. Jony Ive teamed up with Leica and their Digital Rangefinder Camera for (Product) RED’s latest auction. The camera features a powerful processor, a full-format CMOS sensor, and a 50mm 5/2 lens.

Can’t wait to hear how much this baby went for – http://www.sothebys.com/red

Leica M Camera Designed by Jony Ive

Leica M Camera Designed by Jony Ive

Leica M Camera Designed by Jony Ive

Leica M Camera Designed by Jony Ive