EFFEN Vodka, in partnership with their celebrity brand partner, 50 Cent has unveiled a custom limited edition bottle this month. The bottle features EFFEN’s original premium vodka wrapped in a textured football sleeve, finished off with 50 Cent’s golden signature and logo.

“EFFEN is the perfect example of LIQUID LUXURY®, and it’s taking over,” said rapper and entrepreneur 50 Cent. “This limited edition football bottle will raise the game for your football party.”

It may not raise the game at your party, 50, but it will certainly make a statement. EFFEN Vodka started its partnership with 50 Cent back in 2015 and has been going strong since. Through the rapper/mogul’s business and marketing strengths, and his influential networks, EFFEN has been able to grow their brand faster than ever. The collaboration consists of social media integration, brand-sponsored events and retail programming.

EFFEN Vodka’s limited edition bottle will be available at select retailers nationwide this month with a suggested retail price of $35.99 for a 750 ml bottle. Like all EFFEN Vodka, the limited edition bottle is made from 10% premium wheat, using a continuous distillation process. For more information about EFFEN, visit EFFENvodka.com.