Crown Royal Erects ‘Wall of Gratitude’ to Honor Military Members

To honor Memorial Day (May 29), Crown Royal has teamed up with their long time partner, Indianapolis Motor Speedway (IMS), by erecting the ‘Wall of Gratitude’.

Thousands of race fans attending the 101th Indianapolis 500 during the Crown Royal Armed Forces Weekend will have the opportunity to permanently comment the names of their military heroes.

Crown Royal at Indianapolis Motor Speedway

A Veteran waits to submit his hero’s name to the Crown Royal Wall of Gratitude at the Indianapolis Motor Speedway, Sunday, May 21, 2017 in Indianapolis, during Armed Forces Weekend at the track. (Doug McSchooler/AP Images for Crown Royal)

Crown Royal at Indianapolis Motor Speedway

Race fans added names of service men and women to the Crown Royal Wall of Gratitude at the Indianapolis Motor Speedway, Sunday, May 21, 2017 in Indianapolis. (Doug McSchooler/AP Images for Crown Royal)

This wonderful tribute is all part of Crown Royal’s “Live Generously and Life Will Treat You Royally” campaign. Here is the full schedule for those looking to submit names to the Wall of Gratitude:

  • Friday, May 19 through Sunday, May 21: 11 a.m.-5 p.m.
  • Indianapolis 500 Race Weekend
  • Friday, May 26: 10 a.m.-4 p.m.
  • Saturday, May 27: 9 a.m.-1 p.m.
  • Sunday, May 28: 7 a.m.-12 p.m.

Wall of Gratitude Location at Indy 500

Crown Royal at Indianapolis Motor Speedway

The Crown Royal Wall of Gratitude in Pagoda Plaza at the Indianapolis Motor Speedway, Thursday, May 18, 2017 (Doug McSchooler/AP Images for Crown Royal)

For those attending the Indy 500, look for the wall located in the infield at New Myers Drive and 6th Street (next to the Crown Royal tent). Throughout the weekend, Crown Royal will be randomly surprising select nominators with VIP race experiences and tickets. Not a bad way to give thanks to those who have served in our military.

“Serving one’s country is, without a doubt, among the most generous things a person can do. We look forward to seeing the Wall of Gratitude filled to the top with names of servicemen and women as we toast to their honor during Crown Royal Armed Forces Weekend and the Indy 500 – rooted in remembrance and celebration of our nation’s heroes.”

– Jim Ruane, Director of Crown Royal

Crown Royal at Indianapolis Motor Speedway

Tom Green, Jr., Terre Haute, Ind., has a moment of silence after placing his father’s name on the Crown Royal Wall of Gratitude at the Indianapolis Motor Speedway, Sunday, May 21, 2017 in Indianapolis, during Armed Forces Weekend at the track. (Doug McSchooler/AP Images for Crown Royal)

Crown Royal at Indianapolis Motor Speedway

IndyCar driver Graham Rahal places the name of his military hero, his grandfather Michael Rahal, on the Crown Royal Wall of Gratitude at the Indianapolis Motor Speedway, Thursday, May 18, 2017. (Doug McSchooler/AP Images for Crown Royal)

Joe Miragliotta is a caffeine addict, social media freak and a tech junkie. When first creating JoesDaily.com the concept was small; Post diary-like content to share with the world of all things he was into. Now it's grown to be much more than that. You'll find travel, food & drink, design, tech, entertainment and more!

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